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Retail Commerce · Digital commerce experience

SOMA SHOP

A mobile-first commerce experience connected to live inventory.

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Industry

Retail commerce

Platform

Mobile-first web

Focus

Experience & performance

Scope

Design & engineering

Project overview

A digital commerce experience spanning product discovery, checkout, customer accounts, order tracking, administration and analytics.

Most of SOMA SHOP's customers shop on their phones, where every extra second and every extra tap costs a sale.

We designed a mobile-first digital commerce experience — fast product discovery, a frictionless checkout and order tracking — backed by an admin panel that keeps inventory accurate everywhere.

Project

SOMA SHOP

Industry
Retail commerce
Platform
Mobile-first web
Focus
Experience & performance
Scope
Design & engineering

Related

The challenge

The Challenge.

The experience had to feel effortless on a phone — and stay honest about stock.

  1. Mobile friction

    Slow pages and long checkouts lost customers on small screens.

  2. Inventory drift

    Stock levels differed between channels, leading to overselling.

  3. Opaque orders

    Customers had to ask where their orders were.

  4. Manual operations

    Products and orders were managed without clear tooling.

The approach

How We Engineered It.

  1. 01

    Design for the thumb

    Mobile layouts and interactions designed first.

  2. 02

    Performance budget

    Page weight and speed tracked from the first sprint.

  3. 03

    One inventory truth

    Stock synchronized across every channel.

  4. 04

    Close the loop

    Order tracking and notifications for customers.

The solution

The Solution.

A performance-focused storefront with streamlined checkout, customer accounts, order tracking, synchronized inventory and an operations panel with analytics.

Your bag · 2

1,599
849
Subtotal2,448
DeliveryFree
Checkout
1Address
2Payment
3Review
UPI
Card
Cash on delivery
Pay 2,448
Checkout — A short, clear path from cart to confirmation.

What we built

A connected commerce experience — from the first product view to delivery and back-office insight.

  • Product

    Fast product pages with variants, media and live stock.

  • Commerce

    Cart, promotions and a streamlined mobile checkout.

  • Customer

    Accounts, addresses, wishlists and order history.

  • Order

    Order status, tracking and customer notifications.

  • Admin

    Products, inventory and orders managed in one panel.

  • Analytics

    Sales, conversion and product performance.

Architecture

How It Fits Together.

  1. 1Server-rendered storefront pages keep the mobile experience fast and searchable.
  2. 2Inventory is synchronized centrally so every channel shows the same stock.
  3. 3Order events feed customer notifications and the analytics dashboard.

Technology

The Stack Behind It.

Frontend
  • Next.js
  • React
  • TypeScript
Backend
  • PHP
  • Laravel
Data
  • MySQL
Delivery
  • Docker

Key features

Built For The People Who Use It.

  • Mobile-first storefront

    Designed for thumbs and small screens first.

  • Frictionless checkout

    Fewer steps from cart to confirmation.

  • Live inventory

    Accurate stock on every product page.

  • Order tracking

    Customers follow their order to the door.

  • Operations panel

    Products, stock and orders in one place.

  • Commerce analytics

    Sales and conversion insight for the team.

Interface showcase

Inside SOMA SHOP.

Shop

New arrivals

2199
499
1599
999

Linen overshirt

1,599

SMLXL

● In stock · ships today

Add to bag
01/05Mobile storefrontProduct discovery designed for the phone first.

Your bag · 2

1,599
849
Subtotal2,448
DeliveryFree
Checkout
1Address
2Payment
3Review
UPI
Card
Cash on delivery
Pay 2,448
02/05CheckoutA short, clear path from cart to confirmation.

Order #SM-20931

  1. Order placed

    10:12

  2. Packed

    13:40

  3. Out for delivery

    09:05

  4. Delivered

    Expected by 6 pm

Shop

New arrivals

2199
499
1599
999
03/05Order trackingCustomers see exactly where their order is.
store / inventory

In stock

2,418

Low stock

36

Synced

Live

04/05Operations panelInventory synchronized and managed centrally.
commerce / analytics

Revenue

48.2k

Orders

1,284

Avg. order

37.6

Conversion

3.4%

Revenue · 12 weeks

Conversion funnel

Sessions
Product views
Add to cart
Checkout
Orders

Top products

05/05AnalyticsRevenue, conversion and product performance.

Business value

What It Changed.

  • Smoother mobile shopping

    Fast pages and a short checkout on every device.

  • No more overselling

    One inventory truth across channels.

  • Fewer support queries

    Customers track orders themselves.

  • Clear operations

    The team manages products and orders in one panel.

Key learnings

What We'd Tell The Next Team.

  1. 01

    Mobile-first is a constraint, not a layout

    Designing for the smallest screen first sharpened every decision.

  2. 02

    Performance is a feature

    A budget from day one kept pages fast as features grew.

  3. 03

    Inventory accuracy is trust

    Customers forgive a sold-out item; they don't forgive a cancelled order.

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